However, they can also be used to measure a persons satisfaction with an experience they had with your brand.In this article, well outline the 4 most common Likert style responses and give you some sample Likert scale questions you can use so people know exactly what youre asking them and you can gather the most reliable data possible.
Why Use a Likert Scale Using a Likert scale on your sites survey forms gives you an extra opportunity to really find out peoples opinions about a certain product, service, or experience. Adding a survey form to your WordPress site is a great way to ask your site visitors specific questions about your company. Using their answers, you can make data-driven decisions, make improvements, and give followers or customers more of what they want. However, adding a Likert scale to your survey forms takes it one step further. In fact, here are some of the top reasons you should use a Likert scale on your WordPress forms: WPForms is the best WordPress Form Builder plugin. Likert Scale Data Free Theyre AGet it for free Theyre a universal way of collecting feedback from people; people generally have experience with them and know how they work This type of survey can be used on survey forms with other questions, or as a standalone survey Likert scale surveys are quick and easy to create and run on your website The results are easy to understand and can be organized in many ways including graphs, reports, and charts Likert style questions give people choice when it comes to how they answer, rather than forcing them to answer one way or another Analyzing answers is very easy and gives you the chance to make positive changes to grow your business As you can see, adding a Likert scale to your WordPress survey forms is a great way to get more information from those that mean the most to your company your customers. Creating a Survey Form with WPForms If youre just starting out with WPForms and the Surveys and Polls addon, make sure you check out our easy to understand tutorial on creating a survey form in WordPress to get started. Likert Scale Data How To Add ANext, check out the step by step instructions on how to add a Likert scale to your survey forms. Now lets take a look at some common Likert scale questions and response options. Sample Likert Scale Questions for Survey Forms Any time you want to get the opinions of your site visitors, you can use a Likert scale. In fact, you can technically create a Likert scale using any kind of question that asks people for their opinions, so long as the responses are on a steady scale. That said, if you want to increase the chances your site visitors will fill out your survey forms, and get useful data from their responses, its a good idea to become familiar with Likert scale sample questions and the responses to give people to pick from. There are 4 main types of Likert style responses: Agreement Likelihood Satisfaction Importance Lets take a look at each, paired with some sample Likert scale questions, so you can get some ideas for your own survey forms. Agreement Agreement Likert scale questions and responses are the most common type. Theyre easy to write and are standard across almost all industries. ![]() With an agreement Likert scale, youll propose to site visitors a series of questions and ask them to answer them based on how much they agree or disagree. On a traditional 5-point Likert scale, you might include the following responses: Strongly Agree Agree Neither Agree Nor Disagree Disagree Strongly Disagree Heres an example of some questions you might ask using WPForms: 2. Likelihood Likelihood Likert scale questions and responses are usually used to determine whether your customers will adopt a particular behavior, such as continue to buy a certain product or recommend your company to others. These types of Likert scale responses dont always require a neutral middle point. And, while you could add one in for those that would prefer not to answer, its best to use an even number of responses for people and leave out the neutral option. For instance, you might use the following responses: Very Likely Likely Unlikely Very Unlikely You could also use responses on the probable scale: Very Probable Probable Somewhat Improbable Very Improbable Heres a look at what a likelihood Likert scale might look like on your survey form: 3. Satisfaction Satisfaction Likert scale questions and responses are best used when you want to get a very subjective opinion from customers. They are usually used in regards to your companys products or services.
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